Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Justin Ruben, executive creative director at The&Partnership, New York.
Some nice work here, my favourite from the bunch was the Westpac ad. I hate to use the word “storytelling” but this ad has it in spades and I resent it for making me use that word. Aside from that, it’s beautifully crafted with an unexpected twist at the end. Well done, all involved. READ ON…