Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Gilles Fichteberg, co-founder and chief creative officer at Rosapark, Paris.
My selection goes to BETC for Lacoste. Truly, a beautiful film… As I’m ECD for Monoprix, I obviously can’t vote for it, but I do like the Lacoste film, it’s very strong. It summarizes everything we love, is an emotionally powerful story, with spectacular special effects and an epic soundtrack. Perfect in every way. Hurray! READ MORE…