Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Anthony Eigbe, creative director at X3M Ideas, Nigeria.
Winner: Hornbach ‘1 Square Meter‘. Where do I start? It’s such a lovely composition of an ad; the set design is delightfully claustrophobic, the characters don’t speak a word but you feel the humour, the music and SFX weren’t generated externally, it all happened within the ad. The ad is just well put together. And yes, the concept was equally as good. Bravo! READ ON…