Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Adam Bodfish, executive creative director, McCann Central, the UK’s largest integrated agency.
Winner: RUHR: Don’t miss this chance again. I haven’t seen it done that way before. You could apply this thinking to a lot of things recently. Like shopping for toilet rolls. But it’s also the lens I’ve tried to judge this week’s work on. The first winner is this story of a hapless businessman. It’s considered, it’s funny, and it’s clever. Unlike said toilet roll shoppers.
Runner-Up: NRL: Simply the best. Having spent a few years out in Australia, I appreciate the love of a beautiful game played by some not-so-beautiful individuals. This spot, however, is pretty good-looking. A nod to some iconic moments from the past three decades, it’s guaranteed to raise not only a knowing smile but also the odd neck hair. Continue reading on Bestadsontv.com…