Australian Radio Network rebrands to ARN
ARN have officially turned off the mics on the Australian Radio Network. From today, ‘Australian Radio Network’ will be replaced with ‘ARN’. Following a holistic review of the audio landscape, brand proposition and culture at ARN, a new branding will be launched to market, with quality connections and audio at the heart of everything they do.
Launched in 2019, ARN’s proposition, Defining Audio saw the introduction of Australia’s first audio offering; ARN’s Audiosphere. For advertisers, ARN’s audio solutions seek to leverage the whole Audiosphere, providing audio entertainment, experiential connections, audio messaging, dynamic creative and campaign amplification. In response to evolved audience behaviour, it was designed to help commercial partners identify the most valuable moments and appropriate content across multiple audio channels to connect with consumers, through optimised, efficient and effective campaign planning and strategy.
ARN’s Chief Strategy & Connections Officer, Lauren Joyce said: “The ARN Audiosphere has become a beacon for simple audio solutions in an increasingly complex category. As our business continues to innovate to reinforce the Defining Audio proposition, it makes sense to highlight the fuel behind that proposition through our campaign; Connections that Count. Quality connection is what moves people and it’s why listeners and brands choose ARN – our commitment to build meaningful – and measurable – moments in audio should give clients and listeners alike, great confidence in our business.”
ARN’s CEO, Ciaran Davis said: “As the holder of Australia’s most established and complete digital audio platform, iHeartRadio, which delivers radio, music and podcasts all in one place, ARN has been Defining Audio for years now. Today’s announcement demonstrates how we’re continuing to invest and innovate to create the future of audio right here and now; delivering more content for our listeners and deeper insights for our clients. From providing one to one addressability across digital platforms to dynamically created and served advertising across linear radio, we’re proud to be providing scaleable, measurable solutions to clients in an era of intense ROI accountability.”
