Australia scores five finalists in first round of shortlists at LIA led by Ogilvy Australia

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Australia scores five finalists in first round of shortlists at LIA led by Ogilvy Australia

London International Awards’ (LIA) first four juries have completed the task of viewing, dissecting and discussing the entries. The shortlists verdicts are in. Australia has secured five finalists led by Ogilvy Australia with three and Leo Burnett Australia and The Hallway with one apiece.

 

Across the four juries a total of 201 entries have been shortlisted. Ogilvy Australia has been shortlisted three times for AAMI ‘Rest Towns’, whilst Leo Burnett Australia has scored one for Suncorp ‘One House To Save Many’ and The Hallway with one for GOTCHA4LIFE Foundation ‘Boys Do Cry’.

Says Health & Wellness jury president: Tim Hawkey, chief creative officer at AREA 23: “More often than not, our votes were pretty unanimous.  When there was a discussion, it was a great safe space to disagree with each other and come to an agreement.”

Laura Florence, executive creative director at Havas Health & You presided over the Pharma & Medical Jury, reflecting on the final discussions she said: “The best thing in my jury were the discussions. And the arguments made us think.”

After three long days of chairing the Health & Wellness – Craft and Pharma & Medical – Craft juries, Collette Douaihy, global chief creative officer at Dentsu Health stated: “Lots of great conversation. We took our time. We made sure we gave every piece the time it deserves.”

At the conclusion of the inaugural Creative Use of Data and Transformative Business Impact judging, jury president, Adrian Mills, lead partner, creative brand advertising at Deloitte Digital says: “There was sharing of values, sharing of standards and a real diversity of opinions which meant that the best work has come to the top.”

Terry Savage, newly appointed chairperson attended LIA judging for the first time, his thoughts: “This in my first experience at LIA judging it became clear to me that no pre-judging and the fact that juries see every piece of work in the category strengthened the discussion and decisions in an incredibly positive way.”

With four juries complete, LIA has had an excellent first days. Says Barbara Levy, LIA president: “This year, as in years past, we have phenomenal juries. The sense of excitement as the jury came together again onsite to judge and award the best work was palpable. We are very excited to see the work that have come through in the different shortlists.”

To view all Shortlisted entries released thus far with media and full creative credits, please visit: https://2022.liaentries.com/shortlist/

VIEW THE SHORTLIST