Australia Council for the Arts encourages Aussies to #TakeYourSeats in new vaccination campaign via Clemenger BBDO and shot in Perth
The Australia Council for the Arts is encouraging Australians to #TakeYourSeats to get vaccinated to support the reopening of our cultural and creative venues and events, part of a new campaign via Clemenger BBDO Melbourne that was directed in Perth by Simon McQuoid.
Says Adrian Collette AM, CEO, Australia Council: “Vaccination is our ticket to reopening and staying open.
“We want to welcome audiences back safely, and to help our artists and creative workers to get back to work and return the vibrancy of live performances, exhibitions, festivals and cultural events to our communities, cities and regions.
“The vaccination targets set out in the national plan are vital to reopening – and staying open with minimal interruptions and disruption in the future. Our role is to advocate for the cultural and creative industries, and this campaign, calls on all Australians to take their vaccination seat, so that we reopen, recover and rebuild from the disruption of the pandemic.
“We’re on the right track, but after a year and a half of restrictions on venue capacity, interruptions and lockdowns as well as domestic and international border closures, high rates of vaccination are essential to providing greater confidence and certainty for the future.”
Says Hon Paul Fletcher MP, Minister for Communications, Urban Infrastructure, Cities and the Arts: “The Morrison Government’s objective through the National Plan is that as states and territories open up, arts companies, promoters and festivals are ready to go. We want to see venue doors thrown open to audiences; we want to see the curtains going up; and we want to see performers coming on stage to a welcoming roar of applause.”
The campaign features seats at a range of cultural venues – from open mic nights, to galleries, live music and theatre. It highlights what is at stake – and what we can look forward to returning to.
The Australia Council is working to reach as many Australians as possible with translations of the video in Greek, Italian, Vietnamese, Arabic, Mandarin, Cantonese, Hindi, Punjabi available from early next week. The video is also Auslan interpreted.
Creative Agency: Clemenger BBDO Melbourne.
Production Company: Revolver
EP: Michael Ritchie
Director: Simon McQuoid
Producer: Kate Downie
ARC post production:
Editor: Phoebe Taylor
Producer: Daniel Fry
SqueakEClean sound design:
Sound engineer: Simon Lister
Producer: Ceri Davies
Media Company: Omnicom Media Group
4 Comments
1. How could the Commonwealth Government pay creatives to rip off other creatives (who would have done the original for nothing, I’m sure) https://campaignbrief.com/nava-launches-sit-for-an-artist-campaign-to-give-visual-artists-a-shot-at-recovery-via-playground/
2. Why not pay the guys who did the visual arts spot to do it for performing arts?
3. How could the creatives do this to fellow creatives?
4. Why not give the job to a director from the performing arts sector who has struggled through the hell Covid has wrought on the industry rather than a director whose last job was directing a Hollywood blockbuster?
You raise valid points 1-3.
This job obviously was shot in Perth as Syd/Melb is in lockdown and the production company had Simon McQuoid on their roster and who happens to live in Perth. https://revolver.ws
Easy decision for them and great for the WA locals who were employed on the shoot.
Yawn What is it with these VAX campaigns? Surely the strategy isn’t to bore people to death? What’s the feedback from the vaccine hesitant cohort? What’s the big idea? Empty seats? Where’s the wow factor? How ’bout throw the empty seats onto a BONFIRE OF SEATS because there so totally superfluous now. OMG…cut through or cut it.
I don’t think anyone’s complaining about it being shot it WA. I think the questions still stand.