AdSchool’s Advanced Strategic Planning course kicks off in Perth from September 27, providing seasoned planners and marketers with the skills needed to make a stronger impact as a strategist at a senior level.
Participants will learn how to lead client and agency strategy with confidence, with guidance from the country’s top agency leaders and senior strategists including WA Facilitator Matt Oakley, Chief Strategy Officer, 303 MullenLowe.
“In today’s fast-changing world, the ability to solve business challenges through the art of commercial creativity and marketing is more crucial than ever. Whether you want to become a senior strategist, agency leader, or simply want to sharpen your strategic thinking skills, this course is designed to help you succeed,” said Oakley.
The part-time program is ideal for experienced planners, strategists, account directors, senior account directors, group account directors, researchers, marketers, and brand managers with three or more years of experience in the field.
It includes expert lectures, a comprehensive curriculum, practical tutorials and ongoing feedback and support, with students walking away with expertise in:
1. The fundamentals of business and marketing strategy
2. Defining and understanding target audiences
3. Crafting comprehensive brand experiences
4. The core principals of behavioural economics, and how and when to apply them
5. Tools and tricks for effective connections planning
6. How to selling strategy to get immediate buy in
7. Guaranteeing effectiveness, and more.
Oakley added: “Whether you are working on a business, marketing, creative or communications strategy, several core elements always remain the same. How and where you direct your thinking is where the subtlety can be found and I’m looking forward to equipping this year’s participants with the tools and skills that are pivotal to the next stage of their career.”
27 September 2023 – 12 November 2023, 2.5 hours per week. To book your spot, or to find out more about our online course, click here.
Contact Melissa Vella at email@example.com with any course enquiries.