303 MullenLowe added to The Perth Mint’s agency roster following a creative review
The Perth Mint has added 303 MullenLowe Perth to its agency roster, that also includes The Brand Agency. The appointment follows a recent agency review process, including a strategic, creative and media pitch.
As a preferred supplier, 303 MullenLowe will be working on a variety of campaigns with The Perth Mint marketing team.
303 MullenLowe Senior Business Director, Taryn Payne, said: “We really enjoyed this pitch and it’s exciting to be on-board. The Perth Mint ran a fair and transparent process, we had a great time getting to understand more about this iconic Perth brand and the brief triggered some innovative, fun campaign ideas. We can’t wait to work with the team!”
The Perth Mint Group Manager, Marketing, Emily Dawe, said: “The Perth Mint continues to have a strong relationship with The Brand Agency, and the addition of 303 Mullenlowe to the roster is a reflection of our growth plans and our vision to inspire excellence in the precious metals industry. We’re excited to be working with two great advertising agencies in 2021 and look forward to some amazing collaborative work further promoting The Perth Mint as a refiner, manufacturer, investment option and tourism destination of choice.”
2 Comments
I too can’t wait to see Brand and 303 ‘collaborate’ on this. What exactly couldn’t Brand handle with an account the size of TPM?
What is it with Perth brands, and not just The Perth Mint? Are marketing managers getting a kick out of having an over-supply of creative at their beck and call?