2020 Campaign Brief WA Awards: Best Of Year Creative Finalists, Part 2
2020 Best of Year Finalists for Experiential & Activation; Use of Data; FTG; Online Video; Digital Media Campaign; and Integrated Campaign.
Finalists in each category are shown alphabetically by client.
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Best of Year, Experiential and Activation
Bankwest ‘Get Their Chant On’ by The Brand Agency
Department of Fire and Emergency Services ‘House Fire VR Experience’ by Gettin Hectic
Lotterywest ‘Fringe Lotto’ by Initiative with Nova 93.7
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Best of Year, Use of Data
AAA ‘My Money, My Transport’ by Marketforce
CV Check ‘Data Insights to Conquer New Heights’ by Bonfire
Perth Mint ‘The Simpsons Collectable Coin Series’ by The Brand Agency
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Best of Year, FTG
Foundation for National Parks and Wildlife ‘My Dad The Secret Superhero’ by The Brand Agency with Carly & Seb Moone
The Lester Prize by Block
6PR ‘#smashastrawb’ by Meerkats
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Best of Year, Online Video
City of Vincent ‘Changing Directions’ by Flare
Lotterywest ‘Surprise Visits – RFDS’ by Flare
Road Safety Commission ‘The Serious Sale’ by The Brand Agency
WA Primary Health Alliance ‘Depression Looks Different For Everybody – Michael’ by Rare
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Best of Year, Digital Media Campaign
Austral Fisheries ‘Seafood For Good ‘ by Anthologie
Road Safety Commission ‘Fatigue’ by Initiative
The Fathering Project ‘Fathering Facts 2019’ by &Partners
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Best of Year, Integrated Campaign
Lotterywest OZ Lotto by Marketforce
Road Safety Commission ‘Distance Of Distraction’ by The Brand Agency
Royal Life Saving WA ‘Mermates’ by 303 MullenLowe
WA Primary Health Alliance ‘Depression Looks Different For Everybody’ by Rare
3 Comments
Brand Agency entering their staff members private book project is an interesting one…
Well done to all the finalists
Sorry how is the Superhero book eligible?? It is a lovely, important project but completely self-initiated. No brief. No client. It isn’t even a pro bono job. If Brand did a campaign for the book, and entered that then maybe?
Apologies for the delay ‘Yeah, no’. Hectic days.
Thank you for your interest in ensuring the integrity of the CBWA Awards is preserved.
The FTG category was introduced as a deliberately broad option to acknowledge interesting, purposeful creative work that doesn’t fit into the strict criteria of other categories.
Accordingly, the Call for Entries simply stipulated:
In essence a ‘miscellaneous’ category, it could be a logo, a publication design, a direct mail piece. The key criteria is that it should make the judges say “F*ck, that’s good.”
It was also designed to be a bit of fun. That’s why it’s called FTG, rather than ‘Collateralised Marketing Initiatives’ or ‘Strategic Cross-functional Communications’ or somesuch.
As you say, ‘My Dad The Secret Superhero’ was a lovely, important project and it was done for a genuine purpose so I think it fits the category just fine.
And while it was definitely Carly and Seb Moone’s baby, my understanding from the entry as submitted is that many other people from The Brand Agency, David Gardiner PR and Made In The Pile were involved in making the overall project as successful as possible.
The response to the category in this first year was very encouraging. We had thirteen entries that showed some really interesting work is being done here.
We’ll do a feature on all the entries next week.
All the best.